Bata Shoe in Bangladesh

Term Paper selling Strategies of Retail Organizations of Bangladesh A involve on Bata enclothe Company (Bangladesh) Limited market Strategies of Retail Organization of Bangladesh A Study on Bata Shoe Company (Bangladesh) Ltd. In Bangladesh, Bata started its operation in 1962. The company is superstar of the largest taxpaying corporate bodies add Tk. 1. 2 billion (year 2009) which represents approximately 70% of tax paid by the unblemished footwear sector of Bangladesh. Bata is the largest retail brass instrument in borders of their morsel of outlets round the country.Currently Bata Shoe Company (Bangladesh) Limited operates ii manufacturing facilities whizz in Tongi and the other in Dhamrai. With a production capacity of 110,000 pairs of dress daily, the company also has a current tannery facility with an output of 5 meg square feet of leather annually. Annual slip sales currently stand at slightly more than 30 gazillion pairs with a turnover for the year 2009 of T k 5 billion. Acknowledgement At the inception of preparing this border penning, I would like to express gratitude to the overlord Allah for special blessing in complemental it.There is an English proverb Two orient are better than whiz. So, no one can obtain a august objective alone. This term paper is an compendium of many a(prenominal) peoples endeavor. For this, I am indebted to a number of people who helped me to prepare this and for their kind advice, suggestions, directions, and cooperation and prim guidelines for this. Our heartfelt thanks go to Dr. Md. Morshed Hasan Khan, touch base Professor, for providing us the opportunity and for his appropriate suggestions, honourable support and invaluable co-operation from date to time in completing the term paper especially in the last one week.Executive summary Bata started its journey in Bangladesh in 1962. So Bata Shoe Company (Bangladesh) Ltd. is operate in our country from last 50 years. Bata is the largest cloth e manufacturing and marketing company in Bangladesh. In 2011, it sells 8. 5 billion pairs of space with annual turnover of Tk. 5 billion. Bata Shoe Company (Bangladesh) Ltd. has strived towards one goal guest satisfaction. With the vision of building a world-wide family of satisfied customers and dedicated workers the legacy of Tomas Bata continues unfaltering and unabated to this day the tradition is safe.As the largest shoe manufacturing and marketing company in Bangladesh, Bata follows several(prenominal) individual and coordinated strategies in marketing, pricing, in distribution, inventory that helps them to be the leader in the market and to increase sales and growth. close to important strategies are discussed in this term paper. Here their both the positive and ban sides are discussed thoroughly. Bata is performing CSR activities in many ways to be a proficient citizen of the country. Some recommendations are given after evaluating the overall activities of Bata Sho e Company (Bangladesh) Ltd.Table of circumscribe No. Name of the contents paginate Number 01. Background of the Problem 01 02. Objectives 01 03. methodology 02 04. Limitations 02 05. introduction 03 06. Bata Bangladesh 03 07. Company Profile 04 08. solicitude Overview 05 09. Financial Information 06 10. Product railroad line 07 11. Distribution Process of Bata Bangladesh 09 12. Marketing Strategies utilise by Bata Bangladesh 10 13. Corporate affectionate Responsibility 21 14. Lessons learn from Bata Bangladesh 23 15. Recommendations 24 16. Conclusion 24 17. References 24